Hacking the Human Mind – The behavioral science secrets behind 17 of the world’s best brands

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Temporarily out of stock

ISBN: 9781804091326
Title: Hacking the Human Mind – The behavioral science secrets behind 17 of the world’s best brands
Author: FLICKER MICHAELAARON

BEHAVIORAL SCIENCE LESSONS FROM THE BEST

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?

Here’s where behavioral science can help – because unlike much of marketing theory, it has a solid evidence base.

Spot the behavioral biases, and you can understand why a tactic works.

Get a Behavioral Superboost

Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.

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WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY

\”Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.\”
– ROBERT CIALDINI, Author of Influence and Pre-suasion

\”This book will make you better at your job. If you’re trying to get your head around behavioral science, or how to apply it, look no further – Shotton has done all the hard work for you.\”
– JONAH BERGER, Author of Contagious

\”No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern
marketing.\” – RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy

\”Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.\” – NIR EYAL, Author, Hooked

Format: Trade Paper
Publication date: 30/09/2025
Pages: 224
Temporarily out of stock