Choose Your Hard – The Science Of Doing Hard Sh*t To Build Health That Lasts A Life Time

Description

ISBN: 9780473749323
Title: Choose Your Hard – The Science Of Doing Hard Sh*t To Build Health That Lasts A Life Time
Author: SCHOFIELD GRANT

Every path in life is hard. Being unfit and unhealthy is hard. Choosing to exercise, eat well, face discomfort, and do the difficult things is also hard. The question is: which hard do you choose?

In Choose Your Hard, Professor Grant Schofield, one of New Zealand’s most cited health scientists with over 18,000 citations in the scientific literature, argues that the real secret to lifelong health isn’t finding the easy way out. It’s leaning into the right kind of discomfort. Drawing on the emerging science of hormesis and mitohormesis, the powerful biological principle that small, deliberate stressors make us stronger from the inside out, Grant reveals seven evidence-based truths covering movement, nutrition, cold and heat exposure, dopamine and reward, focused attention, emotional regulation, and purpose and meaning.

Honest, practical, and refreshingly irreverent, Choose Your Hard challenges the comfort-first culture of modern wellness and replaces it with something better: a science-backed, whole-life framework for building the health, resilience, and vitality that lasts a lifetime.

A good life isn’t easy. But it is worth it. And that’s a promise Grant will stand by.

Format: Trade Paper
Publication date: 15/04/2026
Pages: 208
Available stock: 1