22 Immutable Laws Of Marketing

Description

Temporarily out of stock

ISBN: 9781861976109
Title: 22 Immutable Laws Of Marketing
Author: RIES AL

Al Ries and Jack Trout, two of the world’s most successful marketing strategists, present 22 tools and innovative techniques for marketing in today’s competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.

The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.

Format: Paperback
Publication date: 01/11/2002
Pages: 160
Temporarily out of stock